Powerful content ideas to grow your personal brand on LinkedIn
When we talk to recruiters and hiring managers in Finland, LinkedIn comes up often. It's no secret that companies check your LinkedIn profile before inviting you to an interview. In addition to your experience, they also look at your LinkedIn activity. Are you posting anything? Can you showcase your professional expertise? That’s why having a strong personal brand on LinkedIn can help you get hired faster.
But what should you write about if nothing comes to mind? Check out these 50 content ideas from Get Hired in Finland. There are topics for both job seekers and currently employed professionals.
Around your profession:
Inspiring people in my industry and what I like about them
N people to follow in [industry] from Finland
N people to follow in [industry] from all around the world
Courses I took and the fantastic things I learned from them
N courses I recommend all [your profession] take
Professional community event I visited this September/ recently
N events all the [your profession] should visit in Finland this autumn
Interesting book/books I recently read
N books every [put your profession] should read
10 most useful posts about [your profession] this week
How to become the coolest [your profession]? Come to [conference]
Checklists for specific tasks in your profession for others to save
What's the difference between [niche in your profession] and [another niche in your profession]?
Why you should NOT become a [your profession] (funny reverse facts like you will have the freedom to …)
Job search journey:
I am looking for a job post [specifics covered in a networking workshop]
Here is my CV that I used for [company name], but I got rejected. Could you help me find ways to improve it?
N of jobs I applied for this month and the results I got
My professional superpower is [remember to ask others about theirs at the end of the post]
How I stay motivated during my job search is…
So far this was the best career event I attended in Finland
Last week I finished my first internship I'm Finland. Big thanks to…
Who are you as a person:
One thing I like about living in Finland is…
My ways to recharge after work are…
The most meaningful advice I’ve ever received is…
An experience that shaped who I am today is…
What being a foreigner in Finland taught me is…
My Finnish language learning journey
The hardship I once faced in my working life
I did it! My first [triathlon, marathon, etc.]
5 tools that helped me to learn Finnish faster
5 things I liked the most about the integration program in Finland
7 myths about life in Finland
If you are currently working:
Celebrate milestones sharing what you have learned during this time
An important lesson your colleague taught you
A project you successfully finished and what you learned from it
The best thing I like about working as a [put your job title] is…
Here is how my day as a [put your profession] looks like
Tools I use daily at work
Top AI tools that help me daily as a [put your profession]
Dear LinkedIn, are there any [put your profession] communities, that you like?
Whom should I follow in Finland in [put your profession]?
3 things I learned this year as a [put your profession]
I learned this the hard way…
This is the biggest cultural difference at work between Finland and my country
Explaining what a [put your profession] doors to a 3 year old
Biggest red flag in [put your profession]
I was recently asked by my colleague [a question from your industry], here's what I answered
I recently met a wonderful person and a great [put your profession]. Here's what I learned from him/her
How I use [a work tool] to get the best out of it
Here's a meme I liked this week, can you relate? [Profession related]